Time has changed since the internet has revolutionized the world. The traditional methods of marketing have started loosing its hold on the market and new concept of marketing is coming in to existence known as Email marketing.

Email marketing in simple terms we can say marketing your product, business etc through Email. Some how we feel that is email marketing feasible, of course a direct marketing method reaching homes and offices and targeting global market without any big investment.

In other words we can say that Email marketing targets potential and present customer to enhance the business, enhancing the relationship and above all targeting traffic to the website.

Email Marketing Types in Brief:

Targeting Audience through direct emails

Direct email marketing method involves targeting audiences and sending promotional letter via email. It may contain new product launched information, new services offerings, special offers.

Direct email marketing method needs a client database and probable audiences email id’s to be targeted and send mails. The email database can be rented or purchased from market.

Promotions through Newsletter

Newsletters, another form of email marketing. Instead of direct email marketing we can design our promotional campaign in the form of Newsletter which can include:

• Introduction to company
• What we do
• Testimonials and case study
• How we can benefit you

Newsletter should be such that it should leave an impact on audiences and they should think about it twice or thrice.

Promotion through others Newsletter

This Email marketing method states that instead of making our own Newsletters we can advertise ourselves on others Newsletters. It will involve some cost but potentially it will gain targeted traffic.

Using others Newsletter promotion method has good potential of directing traffic as audiences are tired of emails and consider those as spam.

These were the basic Email marketing types now we will briefly describe about the benefits go Email marketing.

Benefits of Email Marketing

• Marketing done through email has higher return on investment (ROI) then any other media (television, radio, press release etc)
• Email marketing helps in acquiring new customers, building trust, directing large number of traffic to the site.
• Email not sent is easily found and we can use other methods to target that customer, which was not possible in traditional methods.
• Email marketing is pretty simple and easy to use.
• We can easily rely on Email marketing and track back which kind of targeted audiences are reading our mails and clicking our links so that we can give more importance to those audiences.
• Email marketing helps you in becoming a brand in market, sending mails daily, weekly, monthly leaves mark on the targeted audience and they remember you.
• By Email marketing you can inform your customer about the services and products you are offering so that they can be aware of every aspect of it before going for it. It helps in kind of trust building.
• These are some benefits of Email marketing. As email marketing is one of the most powerful tool to make your business reach places.

Viral Marketing

As the name suggests viral, this means spread like epidemic. Viral marketing is the form of marketing where websites or users are encouraged to pass on marketing message to other website or users. It can be some kind of slogan, services recommendation, product recommendation which uses viral marketing as a method of publicity.

Viral marketing is simply increasing your exposure to potential clients by getting existing clients/partners to talk about you to their friends, peers, etc. The growth can be exponential and is akin to a virus spreading rapidly to create an epidemic.

Need of Viral Marketing

Let us understand this thing by an example

A and B are good friends. A buys a car and find it pretty good. He recommends B to buy the same car. As B knows A very well he will consider his recommendation. As he knows that the care has been tested.

In simple words we can say that recommending leaves a impact on audiences and increases our traffic which we all are looking for.

How to implement viral marketing

• Refer websites or WebPages to friends
• Advertising through newsletters
• Advertising through your email giving option to subscribe to newsletters